Amarillo – The Route 66 City of Texas
Historic Route 66 is one of this country’s most well-known highways, spanning from Santa Monica all the way to Chicago while stretching across portions of 8 states in the process. Texas wasn’t excluded from this 2,448-mile long roadway, with Amarillo as a stop along “The Main Street of America”. Over Thanksgiving weekend, my family and I headed up into the Panhandle region to see what this city of close to 200,000 had to offer.
The drive up from North Texas took around 6 and a half hours. Taking Highways 380 and 287, we passed by towns like Wichita Falls, Vernon, and Memphis. Super flat plains dotted the landscape, with irrigation equipment stretching across fields like a giant grasshopper. A fair amount of traffic was present, although there weren’t many gas stations or rest stops. Upon arriving, we began our journey of exploring the largest city in the Texas Panhandle.
Our first stop was Cadillac Ranch, located off Interstate 40 on the west side of town. While you won’t come across any horses or cows here, you will find 10 half-buried vintage Cadillacs, with thick layers of spray paint covering their bodies.
This public art installation was the work of three men – Chip Lord, Hudson Marquez, and Doug Michels. They were part of the Ant Farm art group, in the practice of non-traditional architecture and art. And non-traditional this surely was! Here, you are encouraged to spray paint your own design on the cars, making your own little masterpiece.
Why Cadillacs? Ant Farm loved the styling of the Cadillacs from the mid 20th century, especially the tail fin design and envisioned a work of public art stemming from it. With the financial backing of millionaire Stanley Marsh 3, the land was secured and the art installation opened in 1974.
Today, Cadillac Ranch is one of the top destinations to visit in Amarillo. There was a constant stream of people coming and going, Krylon can in hand. Everyone parks their car on the side of the Interstate 40 frontage road and enters via a small gate. A short walk takes you across the field and right in front of the cars. From there, you get to work making your own design.
It was a neat 45 minutes spent spray painting our names on different Caddys and just having a great time!
Leaving Cadillac Ranch, it was off to our next stop, the Jack Sisemore Traveland RV Museum. Located on the grounds of an RV dealer, this free museum offered a great glimpse into the world of motorhomes, from vintage Airstreams to camping trailers.
Themed after Route 66 and the spirit of road-tripping across the country, the museum contains many different models of RVs, including the world’s oldest Airstream and the first Itasca, serial number #1. The different generations are well-represented, with models dating back to the 30s all the way up to the 70s. The best part is that the doors on the majority of these models were open, and you could walk in and see how the interior layout was structured.
Not only were there a lot of campers, but many vintage memorabilia from the Route 66 days were also seen here, such as this soda fountain mock-up. Seeing all these relics made it feel like I’d gone back in time!
We spent around 45 minutes here, seeing all the different artifacts. It felt like going to an antique store, except the stuff on display here was much larger! An RV museum isn’t something you come across regularly, and it was cool being able to get a glimpse of life inside a motorhome.
After that, we went to go see Amarillo’s downtown, an area I usually visit on any excursion. A couple of mid-sized buildings dotted the landscape, with the Potter County Courthouse close to the center of it all.
This courthouse, the 5th used by Potter County, was built in 1932 at a cost of $420,000. From the exterior, it didn’t look that old! There’s not that grand and gorgeous appeal as that of Hood County’s in Granbury, but it fit in well with the downtown landscape.
From there, we headed to The Big Texan Steak Ranch, the last destination of the day. Much more than just your typical restaurant, this place can arguably be the busiest place in town.
What draws everyone here? Their world-famous 72oz steak challenge. Finish the whole meal(consisting of the actual steak, a bread roll, a baked potato, a shrimp cocktail, and a salad) within an hour and its free. The idea came after founder Bob Lee decided to hold a contest to see which of the cowboys in the area could consume the most steaks in an hour, with a small monetary prize. Opening in 1960, it was originally right off…you guessed it, Route 66. It eventually moved to its present location off Interstate 40 in 1970.
Since we were vegetarian, we didn’t eat at The Big Texan, however, we went in to look around. In addition to the main dining room, there is also an ice cream stand, bar, and gift shop located in the “lobby” area.
In the dining room, the folks up for the challenge sit front and center, on a raised platform with timers right next to them. Other diners aka those that opt for smaller portions get to watch the gobbling happen, and there is even an online webcam stream available!
Right next door, in a Wild West-looking Main Street setup, is a mini-motel run by the restaurant. It’s a convenient place to call it a night should that 72oz steak meal leave you unable to move. All-in-all, they seem to have done a great job with turning a restaurant into a destination and experience.
In conclusion, the cities touched by Route 66 are always fun to visit, and Amarillo was certainly no exception. When I was first planning this trip, I envisioned this city as a relatively boring and slow town with absolutely nothing to do, and it turned out to be a place with its own culture and some pretty unique destinations. Regardless if you happen to be passing by on Interstate 40, or just want to check out an area of Texas different from the usual Austin or San Antonio tourist scene, Amarillo is a great place to experience the Lone Star State and Route 66 at the same time!